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Other Papers on :Services marketing

S/M/171. A Service Failure - can organisation ever recover?

(2005, 2700 words)

The essay examines a service failure within a hospitality context. Cultural significance and language barrier appear a clear argument for the author in the aiding of recovering the service failure and losing a guest for good. It also identifies that managers of customer service orientated nature need to be aware of consumer needs every step of the process.
 
   
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