S/M/151. Marketing strategy for UK mobile telecommunication

In our report, we analyzed marketing strategy of mobile telecommunication, the issues are categorized as follows: marketing mix, targeting and positioning. Also, we discuss the modern companies in mobile telecommunication industry such as Vodafone, Orange and O2 Based on current knowledge state to gain a clearer understanding of the implication of mobile communication in the formulation of marketing strategy. Moreover, the methods such as questionnaire and qualitative research are used to help us to gain the data to support our findings and theories. Finally, in the part of implication, we mainly focus on SWOT and consumer behavior implications, which include product portfolio analysis