S/M/149. Marketing Plan for the Launch of Hyundai Atos Prime in UK

Hyundai Motors is South Korea's main car company having significant global presence. In a hypothetical situation, Hyundai plans to launch Atos Prime in UK. For this, purpose, a thorough Marketing Planning exercise was needed so as to come up with the most suitable marketing strategies for the product. The Marketing Planning Exercise covered a broad range of topics which are of strategic importance to the company. It covers the detailed scrutiny of Business Environment, both internal and external, formulation of objectives and strategies, the means to achieve those strategies and development of appropriate control mechanism.