S/M/142. Marketing plan for Nestlˆ boxed chocolates in the UK market

Nestlˆ UK Ltd is a major manufacturer in the chocolate industry in the UK. Within chocolate market, the boxed chocolate sector is the second largest, accounting for around 26% of sales in 2004. However, the boxed chocolates market shows less concentration than the total chocolate confectionery market, with a number of smaller players taking shares from the big manufacturers. This piece of work produces a marketing strategy for Nestlˆ boxed chocolates in the UK market to maintain its market shares upon analyzing the companys current situation, combined with SWOT analysis.