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S/M/135. Comparison between two Articles with different opinions to Customer Relationship Management

(2005, 3000 words)

The following coursework gives a review about two different articles about Customer Relationship Management. It is a comparison between Mr.Bob McElwain and Lauren Keller Johnson's opinion about CRM and shows the differences and similarities (evaluation of the two authors opinion). This paper has been written for German University.
 
   
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