S/M/134. Motorola (Mobile phones sector study)

Motorola Inc. is the second largest mobile phone company in the world, with the Finnish giant Nokia only being ahead of it. The aim of the present essay is to thoroughly examine the competitive environment in which Motorola is operating (PESTEL analysis). The industry analysis is then carried out with the help of the Porters Five Forces. Finally, the essay scrutinises Motorolas strengths and weakness as well as provides an overview of the opportunities the companys can capitalise on and threats it could face in the immediate future (SWOT). Where appropriate, recommendations are given as to how the company could improve its present position in the highly competitive market.