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Other Papers on :Product Life Cycle (PLC)

Other Papers on :Marketing Theory

S/M/129. The Product Life Cycle is one of the ?sacred cows of marketing. Does the Life Cycle concept deserve this hallowed position?

(2004, 3700 words)

This essay examines the relevance of the product life cycle (PLC) model to today's managers. It presents the reasons for the model's continued use and also examines its flaws. It also looks at the Boston Matrix, GE matrix and Ansoff's matrix as additional models to supplement the PLC.
 
   
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