S/M/118. Comparison and recommendations for Marks & Spencer's Strategy compared to Debenhams & John Lewis

This report is written in the first person, conveying Marks & Spencer's current Location and Promotional strategies (In store and out of store strategies) compared to leading competitors Debenhams and John Lewis department stores. Through use of up to date statistics, graphs and with reference to the company reports, important sales data is analysed and the current efforts of M&S are assessed. The second section to the report looks at proposed recommendations for M&S, including concentrating on 'flagship' stores, expanding in the North, reaction to the growing popularity in discount stores (Matalan, Asda's 'George') and response to Debenhams Mini store strategy. The essay looks into Mobile marketing as an important promotional tool of the future.