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S/M/102. Blackberry: the leader of the wireless communications market

(2005, 3300 words)

The essay includes a detailed PESTL analysis of the environment in which Blackberry/RIM is operating as well as a thorough Porter's five forces analysis of the wireless communications industry. The paper also scrutinises strengths and weaknesses of the company (and the mobile e-mail/Internet device) along with potential opportunities for its further development and possible threats to continued growth (SWOT). The adoption of an effective distribution policy - whether to continue direct sales or to use the services of carriers/mobile phone companies - is also considered in the essay.
 
   
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