S/MD/76. Frankfurt School embraced both positive and negative views in relation to the mass media. Discuss with reference to the relevant theorists
(2007, 2900 words)
The paper examines the implications of marketing cultural values through the media reporting on the studies of the Frankfurt School for Social Research. The impacts of media technology on people's minds are argued discussing the 'hypodermic needle' theory, the role of entertainment as a method of distracting people from society's serious problems, the value of popular music, etc.
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