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Other Papers on :Culture

Other Papers on :Communication, information and society

S/MD/59. Mickey Mouse: Global Image and its Implications

(2007, 3000 words)

The paper examines the symbolic image of Mickey Mouse presenting a short overview of the history of the Disney Company, the merchandising surrounding Mickey Mouse, the factors behind his global success, and the role of Mickey Mouse in the incorporation of American culture around the world.
 
   
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