S/HR/46. Analyse how BA's current external environmental changes influence its human resource (HR) activities

The paper is going to analyse the current external environmental changes of British Airways (BA), and find out the impact of those changes on BA's human resource (HR) activities. After giving a general overview of BA Plc., it will analyse BA's current external environmental changes by using the LoNGPEST Model. And then mainly concern on the key issues of HR activities and suggesting recommendations to those key issues regarding to the current external environmental changes of BA. Several HR activity recommendations were given in the last of this article to support its business strategy of cost reduction. And a longer time HR strategy, which was considered to cope with future changes, was suggested to be produced.