S/HR/25. Strategic Intent v Strategic fit in the Contemporary Organisation

This assignment will be focusing on two perspective strategies, "strategic fit" and "strategic intent" in attempt to establish which, if any, is most appropriate for the contemporary organisation. Attempts will be made to consider 'appropriateness' in a number of contexts, including large firms versus small; dynamic versus more static competitive environments; and in relation to the technological orientation of a given firm/industry. Further analysis will look at the strategies of "fit" and "intent" in relation to human resource implications, operational performance and ultimately and the ability for a firm to acquire and sustain competitive advantage through the pursuit of such strategies.