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Other Papers on :Inghams Enterprises

Other Papers on :International Trade

S/E/138. Inghams Australia: poultry exports to Malaysia

(2006, 4400 words)

The paper reports on the Australian poultry meat company Inghams and their exports to Malaysia. The company's background is related; the environmental analysis of the Malaysian market is conducted using PEST and Porter's five forces models; the market entry strategy is suggested on the basis of the marketing mix analysis.
 
   
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