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S/EI/48. Proposal. What motivates consumers to buy products and services online?

(2006, 550 words)

The paper offers a research proposal into the factors influencing UK consumers to buy products and services online. Research aims and objectives are identified; a literature review is suggested; the methods of the research are described. Dissertation, matching this proposal is also available on our website under the name: S/EI/47. Dissertation. What motivates consumers to buy products and services online?
 
   
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