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Other Papers on :E-Business and Internet Marketing

S/EI/43. Proposal. Sell side e-commerce for a new business

(2008, 2100 words)

The paper offers a proposal to develop an e-commerce plan for a business called 'Proud Plus' (PP) describing their business model, identifying opportunities for using sell-side commerce, and addressing the issues of e-marketing, e-strategy, e-tailing, customer relationship management (CRM), etc. The Five Stage model by Quelch and Klein is reviewed and applied to the PP case. The benefits of implementing the CRM solution for PP future development are outlined.
 
   
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