S/EI/38. Dissertation. Is Google addressing click-fraud effectively? Analysis of Google's detection methods and their ethical implications

The dissertation investigates the effectiveness of Google's detection systems in combating fraudulent clicks. The review of literature provides information on the phenomenon of click-fraud, Internet uses, search engines, Google's history, business ethics, e-commerce, online security and fraud, intellectual property rights, Google's advertising systems, etc. The problem of controlling invalid clicks is addressed; its ethical implications are discussed on the basis of the research findings and the social contract theory. The methods of the research are described. Conclusions are made about Google's invalid click detection system; the limitations of the study are outlined; recommendations are suggested about click-fraud detection methods.