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Other Papers on :Screaming Lizard Music

Other Papers on :EC Strategy

S/EI/37. E-commerce plan for Screaming Lizard Music

(2006, 8000 words)

The paper examines the possibility of launching an e-commerce website for Screaming Lizard Music (SLM) presenting the company's background, formulating the problems they are facing, reviewing the salient issues of e-commerce and e-business, providing information on the World Wide Web, Internet users, etc. A plan is developed for the company's e-commerce strategy and its applications in e-procurement, e-marketing, customer relationship management, etc. SWOT analysis of SLM is performed; the issues related to the implementation of e-commerce practices in SLM are addressed.
 
   
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