S/EI/29. Dissertation. Content Management System in web design: key to effective E-marketing

The dissertation investigates the role of the web design in the effectiveness of E-marketing analyzing the effects of Content Management System (CMS) on Internet marketing. Secondary research is conducted to identify the advantages and disadvantages of the web design from the perspective of e-marketing, the features and functions of CMS, etc. Conclusions are made about the benefits of CMS over other web designing approaches. A case study of Furphy Company's website is conducted revealing the company's problems caused by lack of CMS. The role of CNS in planning, testing and analyzing Campaigns is analysed using the example of Trek Bikes.