S/EI/17. Dissertation. Internet Search Engine Marketing and Strategy: A Search Engine Marketing Project of Vrdragon.com

With the second boom of Internet, companies are more rational in application of Internet and improving their business. Internet search engine nowadays becomes the platform that guides user to search the information they want. Companies or individuals always wish that users could easily find their published information so that to accomplish business purposes, such as sales or promotions, etc. Thus, the website search engine rank position in some big search engines becomes the most important target for a website. Search engine marketing (SEM), a management activity, will increase targeted page rank and traffic to the website, generate more enquiries and lead to more sales. This paper purposes to research the SEM strategy and its relationship with company business. The research paper includes several analysis methodologies, SLEPT, SWOT and CBA, and so on. At the same time, this paper will give a SEM strategy suggestion for a website: www.vrdragons.com, a new online game website in China, to increase its search engine rank.