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Other Papers on :Mobile Commerce

S/EI/14. Internal & External Analysis of Celcom (Malaysia) Berhad

(2004, 4600 words)

This paper is about the importance of e-commerce (EC) and mobile commerce (MC), the changes that brought about EC and MC as well as the differentiating factors between the two. Celcom (M) Bhd has been selected in this report for an analysis of its industry as well as the type of strategy to be adopted. It is hoped that the recommended strategy would be useful in the telecommunications industry. This paper is focused more on MC which is gaining popularity in the light of new technologies. This paper includes Porter's Five Forces & Value Chain analysis.
 
   
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