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Other Papers on :Fast Food Industry

S/B/82. Jollibee: fast-food the Filipino way

(2005, 2000 words)

The paper examines important innovation and entrepreneurship theoretical paradigms such as Schumpeter's Mark I and II models, venture growth factors and entrepreneur's personal qualities in relation to the Philippines' largest fast-food chain, Jollibee. The company's key success factors are also reviewed in the essay.
 
   
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