S/B/72. 'Corporate strategy cannot be addressed from a postmodern perspective', Critically Discuss

In order to identify whether corporate strategy can be addressed from a postmodern perspective, we first need to understand what each subject means. However when coming to a definition of both subjects there are many conflicting views and explanations. Therefore the essay will take into these views to identify the similarities and differences between corporate strategy and postmodernism. The essay will look at how corporate strategy is made up of many different levels. The extreme forms of corporate strategy will be outlined with the use of Johnson and Scholes and Mintzberg along with other information. These extremes will be compared to the extreme forms of postmodernism which have been identified by Cova and Tweeten and other information. An identification of whether there are aspects of postmodernism within these different strategy levels will be made. Using real life cases and reflecting on the events, which occurred on 11th September 2001, we will identify how different businesses use and develop strategies and whether those organisations with planned strategies perform better than those who don't. We will identify that over time organisations have changed and therefore demanded new strategies and how postmodernism has been incorporated into these new strategies. A conclusion will therefore be made as to whether strategy can be addressed from a postmodern perspective.