S/B/62. Theory and methodology behind the qualitative and quantitative methods in business and management research

This essay provides the deep insight into theoretical and methodological assumptions supporting qualitative and quantitative research in business. Theory analysis is based on the famous nomothetic and idiographic paradigms in science. Conceptions of positivism and inductivism are also scrutinized in the paper. Further consideration of qualitative and quantitative methods in business leads to comprehensive piece of writing on their comparison and contrast as well as suitability for different situations. Triangulation conception which joins two paradigms of the research continuum is proved as the most fruitful achievement of current business research. This work will be useful for students studying Research Methods in Management and can be employed as a concise overview of present thought regarding business research or an example the essay devoted to two important points of view on research.