S/B/47. An analysis of the evolving corporate strategy of Manchester United PLC

This report analyses the corporate strategy of Manchester United PLC, looking in detail at three areas - where they are now, where they would like to be, and how they are going to get there. It highlights the rapid expansion the club has enjoyed in recent times particularly since its floatation on the London Stock Exchange in 1991, with the club becoming the first ever to be valued at ?1 billion. The company has achieved this through the development of a number of subsidiaries such as Manchester United Catering, Manchester United Interactive and MUTV and also through developing partnerships with a number of blue-chip companies such as Nike, Vodafone, BSkyB, Dimension Data and Terra Lycos. Also paper presents PESTEL, SWOT, and Ansoff Matrix analyses