S/B/376. Critical Analysis and Evaluation of Amazon.com
(2006, 3700 words)
The paper reports on the online retailer Amzon.com presenting the company's background, evaluating their internal and external environment, analysing strategic decision-making and problem solving approaches used in the company, and considering Amazon's strategic direction after 2004. Recommendations to the company management are suggested. Strategic analysis of the company is supplied in the Appendices using the models of Value Chain, Porter's Five Forces, PEST and SWOT.
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