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Other Papers on :Corporate Strategy: Case Studies

Other Papers on :Coca-Cola

S/B/351. Coca Cola: causes of brand decline

(2008, 5200 words)

The paper examines the reasons behind the decline in the popularity of the Coca Cola brand considering the negative factors that have recently influences their brand perception along the lines of the PEST model, exploring the causes of the decrease in the sales of carbonated drinks over 2000 -2004, comparing them to other soft drinks, i.e. juices, bottled water, energy drinks, etc. SWOT and SMART analysis of Coca Cola is conducted suggesting solutions to their problems.



 
   
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