S/B/34. Discuss the key drivers of Globalisation that are impacting upon McDonalds and critically appraise how McDonalds is altering its strategy in response to these.

This essay considers the main key drivers of Globalization which are facing McDonalds strategy in the past years. Its critical evaluate different ways how McDonalds altering its strategy in response to these for the future. There are many ways to pursue a global strategy. Industry forces play a major role in determining whether going global makes sense. An analysis of a company's competitive position against the five dimensions of globalisation such as major market participation, product standardization, activity specification, uniform market positioning and integrated competitive strategy, helps to define the appropriate approach for a globalisation.