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Other Papers on :Corporate Strategy: Theoretical Aspects

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S/B/347. Metaphors and their implications on Organisational Life

(2007, 4000 words)

The paper examines the use of metaphors in organisational context providing definitions of metaphor, and arguing the impact of seeing organisational life as a 'machine', an 'organism', and a 'culture'. The author's personal experience of encountering 'organisational' metaphors is discussed.
 
   
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