S/B/268. Dissertation. Cultural background as a motivation factor in international organisations

The dissertation investigates the role of cultural environment in international operations. The review of literature touches on the theories of motivation, cross cultural differences, the role of cultural values in motivation, the theories of leadership and their relation to cultural environment. International practices of Sony, Honda, L'Oreal, Volkswagen, etc. are examined; mergers in the international context and joint ventures are discussed including communication peculiarities between diverse cultures, international leadership styles, etc. The methods of secondary and primary research (via questionnaires) are used; conclusions are made about the challenges of the research project.