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Other Papers on :Compudesk

Other Papers on :International Business

S/B/267. Dissertation. Exporting CompuDesk to Singapore

(2007, 10 000 words)

The dissertation investigates the performance of CompuDesk in Singapore presenting PEST analysis of the situation in Singapore, the consumer profile of the company and their competitors, etc. Marketing theories are reviewed and applied to CompuDesk's practices with the focus on the distribution channel strategy.
 
   
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