S/B/266. Critical investigation into Bournemouth's conference market: the views of delegates, organisations and venues

The dissertation investigates the perceptions of the Bournemouth University conference organisers examining the image and reputation of Bournemouth, the conference's strengths and weaknesses, the dynamics of their conference practices, etc. The review of literature touches on the theory of conferences and destinations, the key issues of the conference industry, the criteria for sites selection and their marketing, etc. The methods of research include primary data collection through questionnaires, pilot studies and interviews. A marketing plan for the conference is worked out; a model of the decision making process for a conference is developed. Conclusions are made about the conferences situation in Bournemouth suggesting best practices for the organisers.