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Other Papers on :International Business in China

Other Papers on :Starbucks

S/B/226. Starbucks in China

(2007, 4000 words)

The paper reports on the performance of Starbucks coffee houses in China presenting the company's background, the history of their expansion to China and an overview of their strategies. Environmental SWOT analysis of Starbucks is performed; the culture of coffee drinking in China is described; the value of Starbuck's products is assessed. Recommendations are suggested to strengthen their position in the Chinese coffee-outlet market.
 
   
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