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Other Papers on :International Business in China

Other Papers on :Moet Hennessy Louis Vuitton (LVMH)

Other Papers on :International Business

S/B/213. Proposal. Doing Business in China: European cosmetics in a diverse market

(2006, 1500 words)

The paper offers a research proposal into the expansion of the European cosmetic companies to the Chinese market presenting an overview of the cosmetic industry and focusing on the strategy of LVMH (Louis Vuitton Moet Henessey) brand in entering China. The methods of the research are discussed; difficulties in obtaining research data are identified.
 
   
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