S/B/212. Working in organisations: case study of Aquarius Advertising Agency
(2006, 1000 words)
The paper reports on the Aquarius Advertising Agency (AAA) touching on their profit motivation, SWOT and LoNGPEST features, stakeholders, etc. The issues of the communication between the clients and the company's departments are addressed offering solutions to the existing problems. AAA's strategy of Clients Account Executive is evaluated.
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