S/B/169. Opodo Travel Agency: Memorandum of Information Systems Strategy.
(2005, 2900 words)
This memorandum addresses an issue of IS strategy formulation of Opodo Travel Agency. It analyses the existing IS strategy models and processes of the company and identifies IS/IT strategies needed to develop and implement new processes and systems for improvements. It looks at future IS/IT requirements, potential impacts of emerging technology and the role IS/IT planning methods, all in the context of Opodo Travel Agency. Underlined theories of this paper are Earl's IS/IT strategy formulation, McFarlan's Application Portfolio Matrix and Strategic Option Generator. This is an invaluable document for travel agencies that need IS/IT strategy for competitive advantage.
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