S/B/159. E-Bay Strategy: describe briefly the firm's international strategy; then using Pestle or Porter's 5 Forces propose, with your rationale, the key external influences the firm’s senior management must consider in its strategic decision making.

This essay first describes eBay's international strategy (localization) before assessing the external influences on eBay's strategic decisions using the PESTLE framework to analyse Economic, Socio-cultural and Legal factors primarily. The need to consider aspects raised through the PESTLE model with consideration of the type and industry of the company is reflected upon, with eBay in India being used as a case study example.