S/B/131. Recommendations for future strategies of Skandiabanken

This report is about identifying the key drivers of change and recommendations for future strategies for critical success factors for SkandiaBanken. Theories are applied to extract these factors such as PEST, SWOT, Ansoff Matrix and Porters Five Forces. I would also recommend strategy for the next following years for SandiaBanken, looking at the pros and cons of the strategy. The external factors listed above that make up the PEST Analysis can impact on the operation of SkandiaBanken as a company. This is because the macro environment is always evolving and depending on the speed of the change the more uncertain it can become for the environment within it. Finally conclusion for the company is market penetration; this means SkandiaBanken has to concentrate on the same product but on different market. The market penetration would involve branch expansion, investing in a business unit and strengthening its competitive advantage. Problems of implementing the recommended strategy would also be discussed in this report.