S/B/126. The UK Food Retailing Industry from (2000 – 2004)

The case study given on the uk food retailing industry gives an insight view of how the market has evolved over time with the companies engaged in intense competition to be in the leading forefront position. Having got the idea about the supermarket industry, collection of up-to-date informtion was the first step in order to know what has been the trends and the events in the industry from 2000 to 2005.The information collected was used to develop the models for Porter’s five forces, inpact of the recent Morrison-SafewayTakeover and the Pest analysis. The following step involves focussing on one particular firm in the market, i.e. Safeway Plc(before and after the merger). The company’s performance was studied and after thourough examination the SWOT analysis and the Power/Interest Matrix was prepared. The paper enables to develop skills in analysing the industry with respect to the strategies used by the supermarkets and stores in order to overcome competition and achieve high market shares.