S/B/116. The Carphone Warehouse Plc

The report provides a comprehensive analysis of both internal and external factors relevant to the Carphone Warehouse, Europe's largest mobile phone retailer. The author starts by examining the macro-environment in which the company is operating (PESTEL), goes on to describe the attractiveness and competitiveness of the industry (Porter's Five Forces) and concludes by identifying the company's strengths and weaknesses as well as opportunities for its further development and potential threats (SWOT). Where appropriate, recommendations are given as to what steps the company might consider undertaking to continue its growth.