S/B/106. Internationalization: The Strategic Challenge- Toyota Motor's Case

Automobile industry is one of the most researched areas in the field of international business. What makes it an interesting subject is the variations in the strategies, structure and management styles adopted by different firms and the way they have embarked upon internationalization process. Toyota Motor Corporation has become an industry leader by being innovative, proactive and by adhering strongly to its objectives. This report will analyze the way Toyota managed its internationalization process in comparison to its key competitors i.e. General Motors and Ford with particular emphasis on industry environment, entry strategies employed, relative business theories and structure.