P/T/28. Dissertation. Tourist development in Northern Ireland

The dissertation provides an overview of the tourist industry in Northern Ireland aiming to identify marketing trends, attractions, accommodation, infrastructure and future prospects in Northern Irish tourist development. The review of literature supplies information on the history of political unrest in Northern Ireland, the potential of the tourist industry and its marketing implications. Research methods include primary data (questionnaires) collection and interpretation using forecasting techniques for tourism scenarios. Conclusions are made about the future directions of the Northern Ireland tourist industry.