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Other Papers on :General Sociology

P/S/48. What is 'trust' associated with?

(2005, 6000 words)

The paper seeks to give a comprehensive definition of the concept §trust in terms of economics, marketing, sociology and semantics. The key semantic components of §trust are outlined on the basis of numerous academic studies related to the topic. The application of the term in various domains of inter-personal communication and business relationships is discussed.



 
   
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