P/S/136. Dissertation. Corporate culture of IBM: trainees’ perception

The dissertation examines the corporate culture of the IBM Company seen through the eyes of a group of students who had a work placement in the organisation under the IBM Industrial Trainee (IT) scheme. The background of IBM, their corporate culture and values is presented. A review of literature is offered touching on the theories of social anthropology, culture, values, reward, etc. The state of culture in large organisations is described. Qualitative research methods are applied including unstructured telephone interviews, interactive focus group studies, etc. Conclusions are made about the students’ perception of the company’s culture highlighting the areas of concern.