P/P/243. Socio-psychological explanations of George W. Bush’s electoral victory in 2000
(2006, 5500 words)
The paper examines the outcomes of the US presidential elections in 2000 seeking to provide socio-psychological explanations for the popularity of George W. Bush and applying the cognitive dissonance theory proposed by L. Festinger in 1950s, to the behaviour of the American electorate.
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