P/P/206. Role of international organisations in regional economic integration
(2005, 3000 words)
The paper looks at the nature of economic agreements as a strategy to adapt to economic integration and cross-cultural marketing. The issues of regional economic integration (REI) are addressed relating its history, benefits and management practices. An overview of the European Union (EU), Association of Southeast Asian Nations (ASEAN) and Sub-Saharan Africa (SSA) is provided pointing out the challenges and outcomes of their activity.
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