P/P/104. Packaging politics and its effect on democracy
(2004, 2000 words)
The paper investigates the ápackaging of politics, or political marketing that promotes the features of modern politics and voting behaviour in the media. Focusing on the growth of political news and image management the author contends that politicians seek to dominate the press, radio and television. The paper offers a survey of views on the communication of political messages and its impacts on public opinion and democracy.
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