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Other Papers on :Innovation

P/OM/72. Innovation strategies in utilising core competences: case studies

(2006, 1500 words)

The paper examines the innovation strategy within an organisation reporting on the tools of utilising core competences in a number of companies (Banta Digital Group, Apple Computers and Tesco) and discussing the differences in resource requirements between a ‘first-to-market’, ‘second-to-market’ and ‘late-to-market’ innovation strategies.



 
   
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