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Other Papers on :Marketing Dissertations

Other Papers on :International Marketing

P/M/816. Dissertation. International product marketing

(2006, 9 000 words)

The dissertation investigates the issues of international product marketing. Literature is reviewed on the issues of globalisation, international marketing, market entry strategies, etc. A marketing plan for selling a UK deodorizing product to Pakistan is presented including product description, market segmentation, sales forecast, pricing strategy, promotion strategy, etc. An overview of the Asian retail industry is offered; the reasons for going global are outlined.



 
   
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