P/M/809. Dissertation. Analysis of Cadbury Schweppes in UK

The dissertation reports on Cadbury Schweppes beverage and confectionery company focusing on their operations in the UK and applying a deductive research approach to the analysis of secondary data presented in the review of literature. Theoretical underpinnings of the research include a review of analytical models, i.e. PEST, PorterŒs Five Forces, Value Chain, Ashridge Mission , AnsoffŒs model, etc. applied to the study of the chocolate confectionery industry and Cadbury. The issues of CadburyŒs corporate social responsibility (CSR) are discussed; trends in their future development are identified and provided with strategic and practical recommendations.